Honeyshop preview image


The Honeyshop is a project I did at the HKU in the 3rd year and was a challenging project in many ways. We had a big team of 16 people from different disciplines that had to come up with one cohesive project that would incorporate playful- and narrative design that facilitates interaction between bees (50.000 of them, which is one colony) and humans (also 50.000). The criteria, the different disciplines, but mostly designing for bees was a big challenge.

The challenge & result

The Honeyshop is a local community based project which evolves around the Honeyshop, a beehive which contains sensors that monitors everything about the bees and their honey. The beehive is placed within a neighborhood. The community of that neighborhood can get stocks of the honey in the beehive by buying flowers and/or plants in local shops, which have tags attached. The flowers and/or plants will be planted in the gardens and on the balconies of the community in the neighborhood which they and the bees together will maintain and benefit from. The community gets a greener neighborhood and the bees will have lots of resources without pesticides, etc. With the tag each person can make an account at the website and register the stocks. On that website they can stay up to date about the Honeyshop and thus their stocks by viewing the interactive data visualisations and the blog.

The focus of the project was about enhancing social cohesion among the people in the area, creating a greener neighborhood, get rid of the dogma's around bees and most of all show that bees play an important role in our eco-system. The Honeyshop project was designed in such a way that it can be executed in many different neighborhoods in the Netherlands.

My main contrbution to this project was in developping the general concept and conceptulizing/designing the interactive data visualisations.

My input

Research ideation concept development user experience design interface design

Project duration

3-4 months (2012).