hello, i am

Rowan Heijsteeg

interaction designer

Nerdalize preview image


cloud computing platform

MyBestseller preview image
freelance job


self-publishing platform

Accomplisher preview image
graduation project


motivational accomplishment app

SEEd preview image
study project


playful nature app

Honeyshop preview image
study project


local community based project

ShareSquare preview image
internship & job


collaborative digital pinboard

Playground preview image
study project

The Playground

heartrate driven MOFPS

ARE preview image
study project


Auditive Rain Experience installation

As a kid I've always been creative. I loved drawing and doing different arts en crafts. When I was 13 I built my first website. To this day I still have this love for creating things with different mediums (physical and digital). Naturally after high school I studied Graphic Design at the GLR (Graphical Lyceum Rotterdam). It gave me a good base in art and design knowledge and skills, yet I still craved for more. I wanted to be able to create something meaningful, functional and multi-dimensional.

So I decided to continue studying and learn about Interaction Design. 4 years later I graduated from HKU (Utrecht School of the Arts).

Interaction Design makes me observe, analyse, question, search, learn, try, create, do, ideate, test, play, implement, explore and so much more. I'm interested in motivation as a motor for behavior and I love designing simple, useful & persuasive solutions.


Analysing and exploring relevant and targeted research in order to develop meaningful concepts.

Making a concept understandable and tangible through infographics, diagrams, flowcharts, wireframes, one page design documents, etc.

Designing user oriented interfaces and other venues in an adaptive and scrum process, which look and feel good.

Working in teams in a collaborative way, as well as individual, to join strengths and forces to attain an optimal end result.


Gamification psychology motivation & behavior digital tools information design social/communities visual design service design art & art history arts & culture fabric & clothing design interior design sustainability


Sketch Abstract Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Flash HTML/CSS React AS3 Git SVN Proto.io InVision Microsoft Expression Blend Eclipse (Android SDK) Arduino Processing (Processing.org) OpenFrameworks (openframeworks.cc) XML

Get in touch

Just mail to rowan.heijsteeg@gmail.com